247 by Represent

247 is the performance line from Represent, the British luxury streetwear brand founded in 2011 by brothers George and Mike Heaton in Manchester, England. What started as a college project — screen printing original graphics onto locally sourced blank clothing — has since grown into one of the UK's leading fashion labels.

The 247 collection blends technical performance with Represent's signature streetwear aesthetic: functional cuts, premium fabrics, and clean, bold design details built for both high-intensity training and everyday wear. Whether you're in the gym or on the street, 247 delivers activewear that doesn't compromise on style.

Backed by a brand with flagship stores in London, Manchester, and Los Angeles, plus stockist partnerships with Selfridges, Harrods, and Harvey Nichols, 247 by Represent brings world-class quality and design to every piece — available now at KIT Athletic.